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What is häftig?
Haftig is a Swedish energy seltzer brand of my own design. The drink takes the best parts of seltzer waters and energy drinks to create something that is energizing and refreshing. The brand is predicated on offering an organic and healthy alternative to typical energy drinks that wont leave you crashing later on.
The origins of it being Swedish made for a unique artistic approach that makes it easily distinguishable from other energy drinks in the market. Logo and can designs are inspired by Swedish design practices using minimalist typography with playful colors.
The main purpose of this project was to develop then apply a brand system in 3D animations.
Student Work
Temple University
Instructor: Scott Lasserow
Tools: Cinema 4D, After Effects, Illustrator
Sketches and Moodboard.
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