[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image src=”http:\/\/henryoatts.com\/wp-content\/uploads\/2022\/03\/SCREWS.jpg” title_text=”SCREWS” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.7″ _module_preset=”default” min_height=”354.2px” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”nimbold” _builder_version=”4.14.7″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#4831d4″ header_font_size=”56px” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n
The main objective of this project was to develop a cohesive brand system for an existing business by using comprehensive research to develop a messaging strategy and good design practices to communicate those messages in an aesthetic way. The final product consists of a brand book that communicates the new brand identity as well as the collateral that was developed.<\/strong><\/p>\n Beckerle is a lumber and hardware supplier in Rockland County, New York. I chose this business because it’s located where I grew up so I had some familiarity with the company. My research consisted of interviewing residents, Beckerle employees, and tradesman in the area. This gave me insight into the business, their competitors and pain points that could be solved through effective branding.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#4831d4″ text_line_height=”1em” global_colors_info=”{}”]<\/p>\n Student Work<\/strong><\/p>\n Temple University<\/strong><\/p>\n Instructor: Rodd Whitney<\/strong><\/p>\n Tools: Illustrator, Photoshop, Adobe XD, InDesign<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/henryoatts.com\/wp-content\/uploads\/2022\/04\/logocomparison-01-1024×958.jpg” title_text=”logocomparison-01″ show_in_lightbox=”on” _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”|147px||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#4831d4″ divider_weight=”3px” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/henryoatts.com\/wp-content\/uploads\/2022\/04\/beckerle_logoanim.gif” title_text=”beckerle_logoanim” _builder_version=”4.14.7″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ custom_padding=”|5px||||” width=”83.4%”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”|||-129px||” global_colors_info=”{}”]<\/p>\n For the logo I went with a more type driven mark given that the old logos tree competed with its type and created unusual negative space. The border around the type resembles a 4X6 wooden board visually alluding to lumber like the tree did. Font choice and texture communicates a more home grown feel differentiating it from more corporate competitors like Lowes and ACE Hardware. Lastly I softened the colors to eliminate the vibrating effect the original logo has.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#4831d4″ divider_weight=”3px” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/henryoatts.com\/wp-content\/uploads\/2022\/04\/truckcomparison-scaled.jpg” title_text=”truckcomparison” show_in_lightbox=”on” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/henryoatts.com\/wp-content\/uploads\/2022\/03\/socialsbeck-web-scaled.jpg” title_text=”socialsbeck-web” show_in_lightbox=”on” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#4831d4″ divider_weight=”3px” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”nimbold” _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#4831d4″ text_font_size=”17px” header_font=”|700|||||||” header_text_color=”#4831d4″ header_font_size=”45px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”http:\/\/henryoatts.com\/wp-content\/uploads\/2022\/04\/beck-computer.mp4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#4831d4″ divider_weight=”3px” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”nimbold” _builder_version=”4.14.7″ _module_preset=”default” text_text_color=”#4831d4″ text_font_size=”17px” header_font=”|700|||||||” header_text_color=”#4831d4″ header_font_size=”45px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” width=”100%” max_width=”1712px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”290,291,292,293,294,295,296,297,298,299,300,301,302″ fullwidth=”on” _builder_version=”4.14.7″ _module_preset=”default” animation_style=”fold” hover_transition_duration=”100ms” box_shadow_style=”preset4″ global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Beckerle RebrandThe main objective of this project was to develop a cohesive brand system for an existing business by using comprehensive research to develop a messaging strategy and good design practices to communicate those messages in an aesthetic way. The final product consists of a brand book that communicates the new brand identity as well […]<\/p>\n","protected":false},"author":1,"featured_media":12,"parent":46,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"WB4WB4WP_MODE":"","WB4WP_PAGE_SCRIPTS":"","WB4WP_PAGE_STYLES":"","WB4WP_PAGE_FONTS":"","WB4WP_PAGE_HEADER":"","WB4WP_PAGE_FOOTER":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"\nWebsite<\/h1>\n
Beckerle Brand Book<\/h1>\n